A paean to Starbucks
I know -- I'm hopeless. Really hopeless. But I'm hopeless and happy because, when you get a Starbucks card and register it online, you get the following benefits:

According to the manager of one of my local Starbucks stores, you also get free wireless, though that doesn't seem to be advertised on the corporate website -- at least, for two hours you do ((it's about frickin' time with that one, boy).
These benefits make me happy because I've been a registered Starbucks card user for years anyway, simply so that I hang on to the cash in my wallet longer and so that I face up to the reality of how much I spend on my coffee habit. Each time I reload my card, it's a reality check. (Of course, I'm sure Starbucks has done studies and determined that having a card makes it more likely that a person will actually spend more in the stores -- or, alternatively, gift cards will bring in new customers who will return as repeat visitors and keep up the cash flow.)
And yeah, I know the beverages are overpriced, and yeah, I make a better latte at home (using Starbucks coffee, even) -- but you know what? I still like it. I know it's fashionable to bash Starbucks these days, but I'm still okay with them.
Now, if there were more Peets near me, I might choose them over Starbucks. Might. But there are fewer Peets in my neck of the woods, and convenience is one of the selling points of the former.
And of course if there were a good local independent coffee house near where I live, I'd choose it over either one of the others -- but I'm in a neighborhood of suburban sprawl and strip malls, and unfortunately, that option is not available.

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