Retail therapy
Ohforfuckssake. I'm so suggestible it's sickening.
One of my grad students walked into my office a couple of months ago with a Sigg water bottle (I think it was this exact one, pictured) and over the next several weeks I fixated on it.
What's the deal with Sigg? Well, according to its website:
Extruded from a single piece of aluminum, our innovative SIGG Lifestyle Water Bottles are surprisingly rugged, crack-resistant and completely reusable and recyclable. A ground-breaking interior lining is 100% effective against leaching and combats residue build-up, so your SIGG Lifestyle Bottle is easy to clean and ensures that all you taste is the water, juice or the energy drink that you just poured into the bottle, even after its been sitting in the sun!
Energy drink????
And read on: it's Swiss! Sort of. I like Swiss Army knives. I have a Swiss Army watch that I've worn for 11 years. The Swiss Alps are pretty.
And this isn't just a water bottle, you'll note. It's a Lifestyle Water Bottle:
Choose the SIGG style which matches your style. Express your originality and enjoy the functionality and quality of Swiss design with our SIGG Lifestyle Water Bottle collection! Designed to fit your on-the-go lifestyle, our ultra lightweight water bottles are available in a wide array of colors and designs, allowing you to choose the one that best fits your personality.
Er, I've got such "originality" that I've just hopped on some trendy brand-name bandwagon! Moreover, I don't know that anyone could say I have an "on-the-go lifestyle." At least, I hope not. Folks who describe themselves in such a way are kind of smug, self-satisfied, self-congratulatory, and generally awful anyway. The very phrase is sort of sick-making.
However, I decided It Would Change My Life if I owned such a bottle. Perhaps I would become that Original, On-the-Go Chick with her yoga mat under one arm, her Sigg water bottle, and her -- um, okay, well, maybe not.
Can you say retail therapy? Transfer addiction? The stress among colleagues continues at work, the semester is hurtling to a close, and it came down to either this or diving head-first into a flourless chocolate cake. I chose this.
After a failed attempt late this afternoon to find the Sigg water bottle of my dreams at Whole Foods, where my student told me she knew the brand was sold (and so it is -- but the bottles have become so popular here that they had a poor selection), I searched online and ultimately went with a highly rated seller on eBay.
No, I didn't get it for less than retail -- but I did get the one I wanted, the one in the photo. Moreover, I didn't have to drive to hell and gone to find it, ultimately. With gas at its current price, that more than made up for slight extra I did pay.
I'll probably use it once and lose it. Or just not use it more than 2 or 3 times.
I'm ridiculous. And self-indulgent. But I'll be hydrated!

Oooooooooo...so pretty...I want one...
I've given up buying and/or using bottled water and bought myself a plastic bottle and was pretty proud of myself until I read that it'll probably kill me. Now I need an alternative and this sounds promising.
I'm off to go check them out now!
Posted by: Tia | Thursday, May 08, 2008 at 09:47 AM